Paprika’s colour and flavour reduce the longer it’s cooked. So add it at the end of your cooking to make sure you make the most of its wonderful shade and taste. Compared to other spices, you can use paprika quite liberally without overpowering other ingredients, so don’t be afraid to be generous. Paprika burns quite easily due to its high sugar content, so it’s best cooked with a little oil over a low heat and don’t forget to keep stirring.